Seth Godin has a nice business tip for us: Answer the phone or do not. There is no try. Wait, maybe that was Yoda…
I called 1-800-334-6889 to whine a little bit and to hear why they made a meltable teapot. I counted how many prompts I had to press in order to talk to a human being. It was NINE.
Nine! Try it. I’ll wait.
The last step was a recording that they were closed and I should call back after 10 am. Click.
I know you’ve heard this before, but it’s really simple:
The only reason to answer the phone when a customer calls is to make the customer happy.
It’s a good and very short read. Go read it.
Source: Seth Godin

I called 1-800-334-6889 to whine a little bit and to hear why they made a meltable teapot. I counted how many prompts I had to press in order to talk to a human being. It was NINE.